Home > Cruelty-free Companies > Pure 97 Pure 97 is Cruelty-Free Pure 97 Company Website Yes, Pure 97 is cruelty-free. They ensure that neither their ingredients nor finished products are tested on animals, and their suppliers and third parties follow the same standard. Search for more cruelty-free options Where to Find Pure 97 Beauty Supply Stores Web Site What Pure 97 Sells Beauty Beauty Hair Care Hair Care Skin Care Skin Care