Home > Cruelty-free Companies > PURA PURA is Cruelty-Free PURA Company Website Yes, PURA is cruelty-free. They ensure that neither their ingredients nor finished products are tested on animals, and their suppliers and third parties follow the same standard. Search for more cruelty-free options Where to Find PURA What PURA Sells Beauty Beauty Health & Wellness Health & Wellness Skin Care Skin Care Vitamins and Supplements Vitamins and Supplements